Monthly active people
Updated over a week ago

Widget Visual

Overview:

The "Monthly Active People" widget illustrates the percentage of users who have been active on the platform within a given month, as compared to the total number of users who have claimed their accounts.

Metrics Explained:

  • Monthly Active People

    • Definition: The count of users who have shown activity on the platform in the past month.

    • Significance: Represents the level of user engagement and activity over a monthly span.

  • Claimed Accounts

    • Definition: The cumulative number of users who have successfully claimed and set up their accounts on the platform.

    • Significance: Indicates the total potential user base, providing context to the monthly active users.

Metric Interplay:

The displayed percentage is calculated by comparing Monthly Active People to Claimed Accounts. If the percentage is high, it indicates that a majority of those who've claimed their accounts are consistently using the platform monthly. A lower percentage might point to a gap between account creation and active platform usage.

Use Cases:

  • Engagement Analysis: Enables an understanding of how many of the registered users are actively engaging with the platform on a monthly basis.

  • User Retention: A tool for tracking monthly retention and deducing patterns that might influence user activity.

FAQs:

  • Q: What activities count towards a user being deemed "active" monthly?

    • A: Activities such as logging in, viewing, posting, or interacting in any other way within the month are typically counted. However, specifics may vary based on the platform.

  • Q: Why is there a gap between claimed accounts and monthly active users?

    • A: Not all users who claim their accounts may remain active or use the platform regularly. The gap can provide insights into areas for user re-engagement.

Troubleshooting:

  • Issue: My "Monthly Active People" seems unusually low compared to "Claimed Accounts".

    • Solution: Ensure there haven't been any platform issues preventing user activity. If no apparent issues arise, consider strategies to re-engage dormant users or investigate further for potential data discrepancies.

Did this answer your question?