Active People
Updated over a week ago

Widget Visual


Note: The "Active People" widget is on both the Scoreboard and Reach Widget.

The "Active People" widget offers a clear view into user engagement by illustrating the percentage of individuals classified as active. Determined by the ratio of active users to the total number of claimed accounts, this metric offers insights into user participation levels within the platform.

Metrics Explained:

  • Active People Percentage

    • Definition: The proportion of users categorised as active, calculated by taking the total number of active users and dividing it by the total number of claimed accounts, then multiplying by 100.

    • Significance: This provides an immediate understanding of how many users are actively participating, compared to those who have just claimed their accounts.

Metric Interplay:

The sole metric in this widget, Active People Percentage, stands on its own without direct interaction with other metrics within the widget. However, it is derived by comparing two distinct values: active users and total claimed accounts. As an example, if there are 100 claimed accounts and 70 of them are active, the Active People Percentage would read 70%.

Use Cases:

  • Periodic Reviews: Utilise this widget during monthly or quarterly platform performance reviews to understand user engagement trends.

  • Engagement Strategies: Identify periods of low active user percentages to strategise engagement initiatives or campaigns.


Q: How is an "active" user defined?

A: An "active" user is someone who has logged into and interacted with the platform within a set timeframe, often the last 30 days.

Q: Do inactive claimed accounts affect this percentage?

A: Yes, the percentage takes into account all claimed accounts, regardless of their activity status.


  • Issue: The Active People Percentage seems unusually low.

    • Solution: Ensure that user activity tracking is functioning correctly. It might also be beneficial to review recent user engagement initiatives or check for technical issues that might be hindering user activity.

Related Widgets:

  • Claimed Accounts

  • Reach

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